In part one of this series, I briefly discussed how B2B startups can use social media to create positive business outcomes by driving revenue. In this follow-up, let’s discuss using your socials to ...

This content is provided by an external author without editing by Finextra. It expresses the views and opinions of the author. For online B2B purchases, that's not the case. Sprinque is set out to ...

Alerzo, a Nigerian B2B e-commerce platform that digitizes commerce and payments processes between FMCG suppliers and informal retailers, has laid off 15% of its full-time workforce, the company ...

UNIVERSITY PARK, Pa. — Marketing is one of the most effective ways for an early-stage business-to-business (B2B) startup firm to grow, yet nearly half of such firms that would benefit from it choose ...

Co-founder and CEO Yoav Vilner believes that, out of all of the challenges business-to-business (B2B) companies face, demonstrating the product is the toughest nut to crack. That's why he named his ...

Over the last two years, the goalpost for startups to show success has shifted from growth to profitable growth with high margins. This is primarily driven by the change in the cost of capital due to ...

In the time of shedding and cold rocks, many developers branch out and work on their own startup ideas. It is not as crazy as it sounds. If you suddenly have time on your hands, and there are more ...

Yvonne Tocquigny, chief creative and strategy officer, Archer Malmo Austin, shares five ways startups can go head-to-head with established competitors The term “startup” is often used to refer to a ...

Some people watch the Super Bowl for the actual football game being played. Many watch the event for the halftime show or as an excuse to eat wings and other game day snacks. Some watch it to look for ...