Hiroshi Nittono receives funding from The Japan Society for the Promotion of Science (JSPS). This study was supported by JSPS KAKENHI No. 23330217. However, why cute things attract us and how they ...

Get your fill of coloring cuteness with our collection of free printable kawaii coloring pages. We have kawaii food, kawaii animals and more! All images courtesy of Two Kids and a Coupon Do you love ...

A fluffy, doe-eyed kitten adorned with a rainbow and a unicorn horn may, at first glance, stir up images of childishness or innocence. However, this cute creature is more powerful than it may first ...

From Sanrio characters to starry-eyed idol singers, it’s no secret that kawaii (“cute”) culture is huge in Japan. Whole museums and theme parks have been dedicated to the concept of kawaii. Heck, it’s ...

It’s no secret that Japan is seriously into cuteness. Accordingly, in most situations, deeming something kawaii, or cute, is seen as high praise. This is especially true when it comes to women.

Providing an in-depth overview of all things kawaii (cute), this book traces the cute aesthetic from its inception in the 1970s as a schoolgirl trend to its position as a leading cultural norm, and ...

One thing the internet has shown us, it is that few people can resist looking at images of cute animals. Now new research has revealed that looking at cute images of baby animals doesn’t just make you ...

Kawaii, or cuteness, is a prominent aspect of Japanese culture. But kawaii goes beyond just a look or mannerism; it is also a form of visual language, used to communicate everything from branding to ...