The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. Programmatic advertising has ...

With restrictions around the use of third-party data collection evolving, advertisers have turned to cookie-less targeting methodologies such as contextual targeting. This tactic uses algorithms to ...

Sometimes, the best way to stay ahead is not to compete. Instead, in a networked economy, growth stems from both competition and cooperation. Coined by professors Adam M. Brandenburger and Barry J.

There is no disputing the popularity of content marketing among B2C and B2B marketers alike. Every day, consumers are inundated with text, image, audio, and video content via email, social and text ...

Opinions expressed by Entrepreneur contributors are their own. Marketing is one of the most important aspects of a business yet is often underestimated, especially within the startup world. Most ...

If COVID-19 has taught us one thing, it's that every business needs a digital presence. The pandemic has resulted in an influx of businesses to the digital space, many of them moving online for the ...

LONDON--(BUSINESS WIRE)--Quantzig, a leading analytics advisory firm, has announced the completion of their new article on marketing analytics solutions. This article discusses how marketing analytics ...

Marketers say revenue attribution—the practice of linking marketing efforts to a desired outcome (conversion, revenue, profit, etc.)—enables better decision-making and helps to align teams, according ...

According to the 2022 Franchising Economic Outlook report, the number of quick-service restaurant franchise establishments is projected to rise to 192,426 in 2022 from the 188,402 established in 2021.

Opinions expressed by Entrepreneur contributors are their own. It is no secret that the world has changed drastically in the last few decades. With technology advancing at a rapid pace, it’s hard to ...

We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, not just ...