ISO/IEC 5259-3:2024 is part of the ISO/IEC 5259 series on AI -- data quality for analytics and ML. Part 3 provides the requirements and guidance for establishing, implementing, maintaining and ...

Marketers know that quality matters – and here's yet more proof. But breaking old habits in digital media is easier said than ...

To establish a consistent approach to assess, manage and improve data quality across the data lifecycle, covering a wide spectrum of data types, and taking into account the blurred line between data ...

What does a data quality manager do? Your email has been sent A data quality manager is responsible for assessing, managing and maintaining data quality across an organization. This can include ...

NEW YORK—In an important step forward in the industry’s efforts to improve measurement, the Media Rating Council (MRC) has issued a draft version of its Outcomes and Data Quality Standards. The ...

Competitive business strategy increasingly relies on data analytics. The core techniques of data analysis are increasingly accessible thanks to commodity Business Intelligence packages, modern open ...

Data quality assessments help you avoid introducing errors into your database. Learn how they work and why you need them. Image: Sikov/Adobe Stock Data quality assessments have the same goal that data ...

Value stream management involves people in the organization to examine workflows and other processes to ensure they are deriving the maximum value from their efforts while eliminating waste — of ...

NEW YORK—In a notable advance in the industry’s longstanding efforts to measure how well ads actually impact sales and the objectives of a marketing campaign, the Media Rating Council (MRC) has ...

The Media Rating Council on Wednesday released its final version of its standards on Outcomes Measurement and Data Quality. The document is the end result of a project led by MRC that included a ...