Goodyear, one of the world’s largest tire companies, has announced a new entrant in the competitive all-season tire category. The Assurance WeatherReady 2, a follow-up to the first-generation ...

AKRON — Goodyear has launched the Goodyear Assurance MaxLife 2, an all-season tire that the company calls its "longest lasting tire." The "next-generation premium" product, available in both the U.S.

AKRON—Show, don't tell. As in, demonstrate the innovative design, safety and performance to the OEM, retailer and consumer—don't simply tell them about the new Goodyear Assurance WeatherReady 2.

AKRON/GARRETTSVILLE, Ohio — The excitement, it seems, was contagious among those wearing blue polo shirts embossed with the Goodyear logo. "It's just a well-rounded tire," Nick Gullatta, a performance ...

AKRON, Ohio--(BUSINESS WIRE)--The Goodyear Tire & Rubber Company today announced the launch of the Goodyear Assurance MaxLife ® 2, the next generation premium all-season tire designed to deliver more ...