Over the past year, under the leadership of its new CEO, Jeremy Bloom, the action sports circuit X Games has rapidly evolved, embracing initiatives like sports betting, AI-powered judging, and an ...

Action sports lovers, now hear this. The X Games, which has held its Winter X in Aspen, Colorado for 25 consecutive years, is getting a full visual rebrand, including a new logo, identity and look as ...

A quarter of a century is more than enough time to establish deep roots in a community, and those ties means X Games is returning to Aspen for another year. The popular action sports brand announced ...

View post: Poll Results: What Counts as a Powder Day? Over the past year, under the leadership of its new CEO, Jeremy Bloom, the action sports circuit X Games has rapidly evolved, embracing ...

The event is scheduled for Jan. 23–25, 2026, and will once again be hosted at Buttermilk Mountain, where the games have been held annually since 2002. The milestone event comes just days before the ...

View post: Winter Is Finally Here—3 Feet of Snow Forecasted at Ski Resorts Across The West After a slew of massive changes were announced for the X Games, including a new logo that garnered a bit of ...

It’s been three decades since X Games launched as a way to both draw attention to fast-growing extreme sports that weren’t typically on television then, while also filling a hole in ESPN’s mid-summer ...

When X Games returns to Aspen this January for the 25 th consecutive year, expect it to look a touch different than in recent winters. With the action sports brand celebrating 30 years this summer — ...

Arisa Trew competes in Women's Skateboard Vert during X Games at Utah State Fairpark on June 28, 2025 in Salt Lake City, Utah. Thirty years ago this month, Rhode Island played host to a new ESPN-owned ...