One of the hardest parts of being a CMO is selling the value of marketing within your own organization. Here's how to build ...

Up to one-third of consumers will leave brands for cheaper options as they continue to feel an economic pinch, according to ...

Nancy Marshall, The PR Maven® has been in PR for 35 years. She talks about growing your audience with media relations & ...

At one point, the Jim Hopper actor reportedly worried that Netflix had dropped the ball on promoting the spooky adventure ...

A24's “Marty Supreme” marketing campaign underscores the creative ways studios have been trying to get people to theaters.

Being named Dictionary.com's Word of the Year for 2025 might give the slang term "67" some street cred, but how effective are ...

In a moment of rising enrollment volatility, shifting global dynamics and accelerating technological change, this question cuts to the heart of what universities must become. For decades, higher ...

Klaviyo's AI-driven platform seamlessly combines marketing, service and analytics for real-time personalization.

OpenAI said Thursday it had struck a licensing agreement to use Disney's characters and other intellectual property.

At MarTech Summit 2025, the Chief Customer and Marketing Officer of Netcore outlined how multi-agent workflows are turning marketing's long-standing ‘impossible problems’ into operational reality ...

Synergy Business Brokers reports that selling a profitable business requires careful planning, organized financials, and ...

A points program that exists primarily to discount purchases is not a loyalty program. It is a slow-motion surrender of ...